Marketing Research Paper Example | Topics and Well Written Essays - 1750 words

Marketing - Research Paper Example Global challenge 1 One of the challenges that an organization is most likely to face in developing and launching its products in the international market is its management efficiency with respect to the production process. This challenge was particularly identified in the development of Hexopater. Management of the production process of a product, whether a locally marketed product or one that targets the international market, has many impacts on the quality of the product to be produced as well as the reliability in the continuous flow of the product into its market. An effective management of a production process begins with development of aims of the production as well as the features of the product, a stage that is crucial and defines the destiny of the product. Inability to develop focused goals that can yield a successful production as well as failure to identify captivating features that will attract customers therefore forms a significant challenge to product launch in the gl obal market. This is because a challenged set of development goals, coupled with poor specification may lead to poor standards that may not be acceptable for clearance across borders (Kumar and Addie, 2006). ... This is because the human resource competence level is reflected in the production process, quality and the image that consumers and even regulatory bodies develop over a product. The overall plan of the production process as well as sales initiatives also determines the extent of challenges that a product can experience in penetrating an international market. Management of the production process is therefore a significant challenge in any product development as it applied to Hexopater (Kumar and Addie, 2006). Global challenge 2 Another challenge facing development of products in global markets is the level of regulations that are instituted by different territories. Though most regulatory measures are meant to check on safety of products to be allowed from other economies, some regulatory measures are done on economic grounds. The impact however remains the same, that regulations undermines the ability to develop and market a product in the international market. An example of such r egulation is the European union’s move to regulate â€Å"tissue related products† (Dodin, 2010, p. 1). This particular regulatory initiative was meant to harmonize laws in the region and to ensure that the developments in scientific processes are monitored and regulated effectively. While the regulations ensured common application of rules in the region, it influenced original regulations in each countries in either way. It either lowered standards for the countries that were highly regulated and raised standards for countries that were poorly regulated. The greatest challenge to new product development in the region would therefore be significant in the countries that were previously less strictly regulated. A firm

I Am Attracted to the Graduate Program in Genetics :: Graduate Admissions Essays

Excited by the idea of becoming a scientist since I was a small child, my interests in pursuing graduate studies intensified during my undergraduate education and my research experience. Rather than discouraging me with the tremendous amount of work and demands for creativity, my college years motivated me to earn a Ph.D. and to continue pursuing a career as a research scientist. Although my exact research goals have yet to be refined, my interests include studying the genetic basis of disease and the genetic mechanisms that govern various cellular processes, such as the cell cycle, apoptosis, and tumor formation. Â   Although I entered college without a clear research direction, the Biotechnology Program at Rochester Institute of Technology helped develop my interest in the field of Genetics. I found much of my laboratory training at RIT to be extremely rewarding. For example, one experience that early on convinced me to seriously consider genetics was a project involving the construction and characterization of a recombinant plasmid. Since I worked independently for the most part, the project played a key role in increasing my confidence and helping me to understand various concepts pertaining to genetic analysis. It was this experience that motivated me to seek a position as a teacher' s assistant for a course in Microbial and Viral Genetics. As a TA, I learned how demanding the teaching situation is and how much teaching a course can contribute to my own learning. Â   By this time, after discovering my passion for research and the joy of teaching, I began to seriously contemplate graduate schools. To excel in graduate school, I decided I would not limit my experience to my formal education at RIT. Instead, I wanted the opportunity to explore my career options to make a well-informed decision as to the area of my future research. With these goals in mind, I chose to take advantage of RIT' s Cooperative Education Program, which meant earning my Bachelor' s degree in five years instead of four. In December of 1997,Astra Arcus USA Pharmaceuticals hired me as a research assistant in the Electrophysiology department. Â   At Astra, I learned research techniques not taught by RIT. For the past year, I have been working with a subset of neuronal glutamate receptors via voltage clamping on Xenopus oocytes. The research of our lab is geared toward the study of central nervous system diseases.

Mass Communications Essay

Communication has developed and still continues to develop. Over the centuries, many forms of communication have developed that have made the transmission of messages among people faster and more efficient. These include the radio, television, the print media as well as telephones. With technology and globalization improving at a fast rate, certain factors have influenced the way these different channels of communication operate in ensuring their audiences are satisfied with the services they offer and also the media houses make profits. Some of the trends affecting the delivery of content are: convergence, increasing audience control, and media mobility. The focus of this essay is to analyze the impact and relevance of convergence, increasing audience control and media convergence on Radio. Radio is a means of communicating by using electromagnetic waves or frequencies to detect signals and transform them to sound and its history of radio can be dated back in the late 19th century. Back then, the radio was a simple device whose usefulness was seen during the wars and battles as it was used to send telegraphic messages to people fighting in far places. Since then, radio has developed and is used for other purposes such as educating, advertising, relying information and entertaining people. In addition, it has created a livelihood for many people who depend on it. ? Convergence Convergence refers to the way in which various communication systems are linked so as to foster faster and better ways or relaying information. Basically, it is the merging of technologies. In media, convergence is the linking of technology with media content as well as the communication networks. As technological improvements continue to advance as each day passes, people in the radio business have embraced the changes and have become better. Radios initially used to be big equipments; but they have been modified and transformed such that they can be small as the size if a pen. Convergence nowadays is seen by how the internet has linked up with radio such that people from any corner of the world can listen to different radio stations in other countries. Before the internet came to use in 1969, people could only listen to radio stations within their regions. â€Å"The arrival of new digital communication technologies have facilitated the delivery of digital signals through various platforms and improved audio visual quality (Chan-Olmsted, 2006). † With the advancements in digital technology and the internet, people can now choose on what they would like to listen and from anywhere. Internet has enabled people to listen to music online, download and upload whatever they like. Moreover, it has generated new experiences both socially and business wise such that people from different regions meet and interact and businesses can advertise their products to more people thus expanding their markets. Convergence is also being enhanced in radio in through pod casting such that individuals can download their favorite programs on MP3 players. The disadvantages that come with convergence is that mobiles such as the iphone and the internet are taking over the functions of the radio networks are slowly being eroded away. For radio stations to be able to tap on the convergence advantages , they need to have experts working for them that is the employees, employers as well as the private consultants who advice them. This will be good because they will always be keen and updated on what is happening so that they know whish areas need to be improved on or the ways in which technology will be incorporated into the system. Moreover, professional consultants will advice them on what competitors are doing so that the can also try similar strategies. ? Increasing audience control Nowadays, the audience especially the younger generation that is technologically more advanced and conversant with how things work influences the activities of radio stations. This is because what they listen to, read or watch determines there preferences. â€Å"Although they have a variety of things to choose from, they are influencing time, prices and the portability of media use (Chan-Olmsted, 2006). † These preferences make them request or demand for programs they like and even suggest for what things they would like to see. Since the audience is means everything to the radio owners, they are forced to give in to their customers requests. This has enabled radio stations to benefit from the customers ideas as they always work on improving their services and retain their audiences. The shortcomings of audience control is that media houses need to change the way they operate so as to meet the demands of customers and at the same time offer quality services. In doing so, they will have to invest on the latest machinery and technologies and sometimes they have to overstretch their budgets to do away with the pressure or sometimes they do not have the funds hence they risk losing their audience. ’ Media houses have to contemplate on how to internalize new technology and be responsive to the new media audience. Another disadvantage is that the audience once they do not get what they want, they will opt to down load things on the internet or shift to their competitors. ? Media Mobility Media mobility refers to the ease with which the technologies in communication can be accommodated and enhanced so as to diversify the uses of the radio. The radio while being serving as a communication channel also links technologies with customers, markets and technology. â€Å"The globalization of mobility directly involves the way in which service integration and network integration relate to one another (Hardy, Malleus & Mereur, 2002). †Mobility can be seen in the way the radio is incorporated with various devices making it more portable and more flexible thus increasing the rate of acceptance. Most mobile phones nowadays have evolved and have radios. This was mainly a marketing strategy used by the mobile companies to attract the younger generation and we can say that it has helped in expanding the usage of telephone. Furthermore, some DVDs especially home theaters and televisions have been modified to perform many functions and the radio is one of them. The usage of radio has expanded to accommodate many things and people are always eager to know what will come next. All these coupled by various enhancements such as the ear pieces have made radio more attractive. The disadvantages that come with incorporating all these new things is that the focus shifts from the radio to the other devices as it is being used to complement the other functions of the device. In addition, the costs of certain software and hardware is high therefore this limits research at times especially now when the global economy and markets are not doing well. To tap on the advantages, radio companies will need to be regularly updated on new technologies as well as invest in training and educating their staff so that they become better at what they do as well as find better marketing strategies. In addition, radio companies need to budget properly so that they have enough funds to run their businesses as well as accommodate new strategies that are beneficial to the business. Conclusion These factors have greatly impacted the things we purchase and what we listen to. Moreover, they influenced and enabled businesses to develop and grow as they do their advertisements, promotions and marketing strategies using it. I as well as other Americans have been exposed to a variety of products thus making it easier to purchase commodities especially those manufactured in far off areas. We therefore need to support the work done by researchers as well as radio stations so as to benefit through things like media mobility which link the old and new systems. References Chan-Olmsted, S. M. (2006), Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Routledge, p. 204 Hardy, D. , Malleus, G. & Mereur. J. N. (2002). Networks: Internet, Telephony, Multimedia: Convergences and Complementarities. Translated by Michael Byrne,De Boeck Universite

A Short History of the Rwandan Genocide

On April 6, 1994, Hutus began slaughtering the Tutsis in the African country of Rwanda. As the brutal killings continued, the world stood idly by and just watched the slaughter. Lasting 100 days, the Rwandan Genocide left approximately 800,000 Tutsis and Hutu sympathizers dead. Who Are the Hutu and Tutsi? The Hutu and Tutsi are two peoples who share a common past. When Rwanda was first settled, the people who lived there raised cattle. Soon, the people who owned the most cattle were called Tutsi, and everyone else was called Hutu. At this time, a person could easily change categories through marriage or cattle acquisition. It wasnt until Europeans came to colonize the area that the terms Tutsi and Hutu took on a racial role. The Germans were the first to colonize Rwanda in 1894. They looked at the Rwandan people and thought the Tutsi had more European characteristics, such as lighter skin and a taller build. Thus they put Tutsis in roles of responsibility. When the Germans lost their colonies following World War I, the Belgians took control of Rwanda. In 1933, the Belgians solidified the categories of Tutsi and Hutu by mandating that every person was to have an identity card that labeled them either Tutsi, Hutu, or Twa. (The Twa are a very small group of hunter-gatherers who also live in Rwanda.) Although the Tutsi constituted only about ten percent of Rwandas population and the Hutu nearly 90 percent, the Belgians gave the Tutsi all the leadership positions. This upset the Hutu. When Rwanda struggled for independence from Belgium, the Belgians switched the status of the two groups. Facing a revolution instigated by the Hutu, the Belgians let the Hutus, who constituted the majority of Rwandas population, be in charge of the new government. This upset the Tutsi, and the animosity between the two groups continued for decades. The Event That Sparked the Genocide At 8:30 p.m. on April 6, 1994, President Juvà ©nal Habyarimana of Rwanda was returning from a summit in Tanzania when a surface-to-air missile shot his plane out of the sky over Rwandas capital city of Kigali. All on board were killed in the crash. Since 1973, President Habyarimana, a Hutu, had run a totalitarian regime in Rwanda, which had excluded all Tutsis from participating. That changed on August 3, 1993, when Habyarimana signed the Arusha Accords, which weakened the Hutu hold on Rwanda and allowed Tutsis to participate in the government, which greatly upset Hutu extremists. Although it has never been determined who was truly responsible for the assassination, Hutu extremists profited the most from Habyarimanas death. Within 24 hours after the crash, Hutu extremists had taken over the government, blamed the Tutsis for the assassination, and begun the slaughter. 100 Days of Slaughter The killings began in Rwandas capital city of Kigali. The Interahamwe (those who strike as one), an anti-Tutsi youth organization established by Hutu extremists, set up roadblocks. They checked identification cards and killed all who were Tutsi. Most of the killing was done with machetes, clubs, or knives. Over the next few days and weeks, roadblocks were set up around Rwanda. On April 7, Hutu extremists began purging the government of their political opponents, which meant both Tutsis and Hutu moderates were killed. This included the prime minister. When ten Belgian U.N. peacekeepers tried to protect the prime minister, they too were killed. This caused Belgium to start withdrawing its troops from Rwanda. Over the next several days and weeks, the violence spread. Since the government had the names and addresses of nearly all Tutsis living in Rwanda (remember, each Rwandan had an identity card that labeled them Tutsi, Hutu, or Twa), the killers could go door to door, slaughtering the Tutsis. Men, women, and children were murdered. Since bullets were expensive, most Tutsis were killed by hand weapons, often machetes or clubs. Many were often tortured before being killed. Some of the victims were given the option of paying for a bullet so that theyd have a quicker death. Also during the violence, thousands of Tutsi women were raped. Some were raped and then killed, others were kept as sex slaves for weeks. Some Tutsi women and girls were also tortured before being killed, such as having their breasts cut off or had sharp objects shoved up their vagina. Slaughter Inside Churches, Hospitals, and Schools Thousands of Tutsis tried to escape the slaughter by hiding in churches, hospitals, schools, and government offices. These places, which historically have been places of refuge, were turned into places of mass murder during the Rwandan Genocide. One of the worst massacres of the Rwandan Genocide took place on April 15 to 16, 1994 at the Nyarubuye Roman Catholic Church, located about 60 miles east of Kigali. Here, the mayor of the town, a Hutu, encouraged Tutsis to seek sanctuary inside the church by assuring them they would be safe there. Then the mayor betrayed them to the Hutu extremists. The killing began with grenades and guns but soon changed to machetes and clubs. Killing by hand was tiresome, so the killers took shifts. It took two days to kill the thousands of Tutsi who were inside. Similar massacres took place around Rwanda, with many of the worst ones occurring between April 11 and the beginning of May. Mistreatment of the Corpses To further degrade the Tutsi, Hutu extremists would not allow the Tutsi dead to be buried. Their bodies were left where they were slaughtered, exposed to the elements, eaten by rats and dogs. Many Tutsi bodies were thrown into rivers, lakes, and streams in order to send the Tutsis back to Ethiopia—a reference to the myth that the Tutsi were foreigners and originally came from Ethiopia. Media Played a Huge Role in the Genocide For years, the Kangura newspaper, controlled by Hutu extremists, had been spouting hate. As early as December 1990, the paper published The Ten Commandments for the Hutu. The commandments declared that any Hutu who married a Tutsi was a traitor. Also, any Hutu who did business with a Tutsi was a traitor. The commandments also insisted that all strategic positions and the entire military must be Hutu. To isolate the Tutsis even further, the commandments also told the Hutu to stand by other Hutu and to stop pitying the Tutsi. When RTLM (Radio Tà ©là ©vison des Milles Collines) began broadcasting on July 8, 1993, it also spread hate. However, this time it was packaged to appeal to the masses by offering popular music and broadcasts conducted in a very informal, conversational tone. Once the killings started, RTLM went beyond just espousing hate; they took an active role in the slaughter. The RTLM called for the Tutsi to cut down the tall trees, a code phrase which meant for the Hutu to start killing the Tutsi. During broadcasts, RTLM often used the term inyenzi (cockroach) when referring to Tutsis and then told Hutu to crush the cockroaches. Many RTLM broadcasts announced names of specific individuals who should be killed; RTLM even included information about where to find them, such as home and work addresses or known hangouts. Once these individuals had been killed, RTLM then announced their murders over the radio. The RTLM was used to incite the average Hutu to kill. However, if a Hutu refused to participate in the slaughter, then members of the Interahamwe would give them a choice—either kill or be killed. The World Stood By and Just Watched Following World War II and the Holocaust, the United Nations adopted a resolution on December 9, 1948, which stated that The Contracting Parties confirm that genocide, whether committed in time of peace or in time of war, is a crime under international law which they undertake to prevent and to punish. The massacres in Rwanda constituted genocide, so why didnt the world step in to stop it? There has been a lot of research on this exact question. Some people have said that since Hutu moderates were killed in the early stages, then some countries believed the conflict to be more of a civil war rather than a genocide. Other research has shown that the world powers realized it was a genocide but that they didnt want to pay for the needed supplies and personnel to stop it. No matter what the reason, the world should have stepped in and stopped the slaughter. The Rwanda Genocide Ends The Rwanda Genocide ended only when the RPF took over the country. The RPF (Rwandan Patriotic Front) was a trained military group consisting of Tutsis who had been exiled in earlier years, many of whom lived in Uganda. The RPF was able to enter Rwanda and slowly take over the country. In mid-July 1994, when the RPF had full control, the genocide was finally stopped. Sources Semujanga, Josias. The Ten Commandments of the Hutu. Origins of the Rwandan Genocide, Humanity Books, 2003, pp. 196-197.